Adam is the Managing Director and founder of Rho Motion, a specialist EV and battery research and consultancy business established in 2018. He has significant experience in automotive and lithium-ion battery research as the Head of Benchmark Mineral Intelligence's consultancy business, as well as leading the Environment and Emissions research team for Integer Research (now part of Argus Media). He has worked with governments, financial institutions, raw material suppliers, battery and component manufacturers and OEMs on emissions and EV technology issues since 2012.